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Inquiry Question

How do you think your choices have affected businesses you have not bought from?

Resources

Consumer Behaviours: Catherine Roe at TEDx

Head of Consumer Packaged Goods (CPG) at Google, Catherine Roe helps drive online advertising initiatives for top midwest CPG clients. With her expertise in marketing, shopping behavior, and sales, Catherine helps Google to leverage digital media in connecting CPG clients to their target consumers. 

Link: Consumer behaviour TEDx

How to Get Your Ideas to Spread

In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.

Link: How to get your ideas to spread TED talk

Why Gender Based Marketing is Bad for Business

Companies often target consumers based on gender, but this kind of advertising shortcut doesn't just perpetuate outdated stereotypes -- it's also bad for business, says marketing expert Gaby Barrios. 

Link: Why gender based marketing is bad for business TED Talk